Alex Mitchell: Marketing & Business Development
Newsletters

With S.E.M., Choose Quality Over Quantity

An attractive, full-featured website is really just the start of your digital marketing strategy. As with a car, the exterior may be beautifully designed with the latest features, but unless there’s an engine to power it, it’s not going take you where you want to go. Search Engine Marketing (S.E.M.) delivers customers to your website […]

Read More

Get Blogging and Get Business!

In previous newsletters we’ve mentioned the importance of blogging; we’ve quoted industry facts about the number of internet users that trust information they read on blogs (81%*), and the number of people more likely to be influenced to make a purchase from reading a blog versus a magazine (63%*). But many business owners STILL aren’t […]

Read More

Women, Business and Finances: Don’t Wait. Plan Now. Period.

“A big part of financial freedom is having your heart and mind free from worry about the “what-ifs” of life.” — Suze Orman, Personal Finance Guru and Author I recently met with Scott Ast, Certified Financial Planner™ with Anderson Wealth Planning to discuss my business and personal finance goals. Scott was voted West Hawaii’s “Best […]

Read More

Your Customers Are #1 with You…But Are You #1 with Them?

Three weeks ago my husband and I took our four-legged babies to the veterinarian for an annual check up. They were examined, got their nails clipped and their shots – the usual. The next day (which was a Saturday), the vet’s office called to make sure that the kitties were fine and not listless or […]

Read More

Branding Your Business for Success

 What Does Your Business Say Without Your Saying a Word?   When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that […]

Read More